
Rob Tieben is passionate about making a positive impact through play and technology. With a Ph.D. in Playful Persuasion, Rob co-founded Games for Health with the mission of making a billion people happier and healthier. Collaborating with healthcare and wellness experts, Rob designs scalable, playful solutions that aim to improve lives globally. He also champions the integration of science, business, and healthcare through international research, ensuring that play-based innovations are both effective and far-reaching.
Dr. Rob Tieben will lead a presentation and workshop focused on conducting social-scientific research in gaming. He’ll discuss transforming urban development issues into engaging game challenges, using ’t Zoet as a practical example. Rob will explore how research methods in social science contribute to developing games that address real-world challenges, offering participants a unique perspective on using play as a tool for social impact.